Transitioning from conviction-led, broadcast activity that could be draining value from your subscriber base, into the world of insight-led, micro-targeted and personalised activity to drive profitable relationships with your customers requires a cyclic portfolio of Customer Value Management activity.
Typically our customers see the following benefits from an insight-led, micro-targeted and cyclic portfolio of CVM activity:
BLS offers a range of integrated, high-performance software platforms to support the CVM services and pragmatically automate the weekly or bi-weekly cycles.
InTelestage™ Campaign Evaluation provides a view for diagnosis of individual campaign performance, comparing the target segment against the control group and measuring the true incremental uplift generated by the campaign across multiple KPIs. Users are able to drill in to view each KPI in more detail as well as extract and export the analysis.