CVM and Product Managers need to ensure that multiple personalised offers to small groups of subscribers are driving the uptake of new and existing products/services based on either simple or complex contextual triggers. True ‘context’ involves blending a real-time trigger from customer behaviour, location, or usage experiences, with rich but latent profile and preference data about the customer as an individual. This delivers a more customer-centric approach to outbound campaigning where customer activity drives the offer or communication, rather than the decision of the CSP to make a generic batch offer to multiple customers at a particular date and time.
Typically our customers see the following benefits from contextually triggered and personalised use cases:
Traditional, batch-based CVM activities go a long way to addressing this challenge, however BLS has developed a new advanced approach, specifically tailored to the telecommunications data environments and to work alongside existing Campaign Management solutions. Our advanced solution automates contextual offer use cases, including:
Working flexibly with multiple input sources that can be either file or web-service based, i-CDP processes large quantities of data in-memory into counters, on which complex rules for trigger generation can be configured. The user friendly graphical interface allows the rapid configuration of decision and action rules for individual subscriber interactions and treatments.