IM Newsletter Article

InTelestage solutions enable operators to design and implement campaigns which involve automated communication with subscribers via SMS. This includes announcements of new campaigns, promotional offers, bonus notifications and campaign opt-in messages. The solution allows operators to schedule the time at which messages should be sent out to subscribers, but during peak times SMS messages can be held up in a queue.

Of course operators will not want to disturb their subscribers with SMS messages too late at night or early in the morning and in order to ensure network capacity is maximised, peak usage hours on the network should also be avoided. This means that there are only a limited number of hours in the day which are suitable for the sending of campaign messages.

For generic campaign messages this is not an issue, however certain communication, such as bonus notifications and interactive campaign messages (opt-in or opt-out) must be delivered in a timely fashion in order to be effective.

Our customer support team noticed that many customers were experiencing problems with queues and delays in the delivery of certain messages when running a high number of campaigns at once. Realising there was room for improvement in this area our development team set to work on finding a solution.

One of the enhancements to InTelestage Relationship Manager enables mobile operators to prioritise time sensitive campaign messages.

This means that communications such as bonus notifications and opt-in or out messages will be given priority and delivered ahead of generic campaign announcements. Ensuring that these vital communications are not affected by queues during busy periods will ensure subscribers receive messages while they are still relevant and go a long way to improving the overall subscriber experience.

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