'IM Marketing' Newsletter

Intelligent Mobile Marketing for Intelligent Marketers

Welcome to IM Marketing your quarterly insight into the latest issues and trends affecting today's leading global mobile operators.

Specifically designed for marketers, each issue will be a collection of thought-provoking articles, advice and tips for you to download and read. This will help you build and improve your organisation's lifecycle management capabilities.

We would be delighted to hear your views on any of the articles covered or subjects you would like us to cover in future issues.

Please email all feedback to: marketing@businesslogicsystems.com

Issue 6 Articles
In this issue of Intelligent Mobile Marketing we reveal the new features and functionality of InTelestage v.8 and what that means to you, our customers. We also take a closer look at the prepaid market and the opportunity it holds for mobile operators.

Download IM issue 6 - click here

Or read the key articles online:

Unlocking the value in your prepaid subscriber base
Our new CEO Tim Yates shares his insights about the prepaid market and explains how he turned around the Consumer Business Unit at Vodafone UK

InTelestage v.8:
Powerful new capability for prepaid marketers

How to prioritise time-sensitive campaign messages with Relationship Manager
Our Customer Services Manager Calin Indre and Software Developer Corina Oprea explain how Relationship Manager v.8 facilitates timely message delivery for multiple concurrent campaigns.

Re-activate 20% of dormant prepaid subscribers with InTelestage campaigns
Duration: 1 week
Primary Objective: To re-activate dormant subscribers
How: By offering dormant subscribers incentives of extra network validity or free on net SMS for recharging $5
Results: Successful reactivation of 20% dormant subscribers

Focus on InTelestage™ Merchant Manager
Tap into the rapidly growing mobile market with a real-time virtual distribution network