Real-Time Prepaid Marketing Engine

Automate the end-to-end marketing process

Our Real-Time Prepaid Marketing Engine connects to both the IN/billing platform and the SMSC, enabling mobile operators to automate the end-to-end marketing process from recharge to reward. And our GUI interface means marketing teams can create, manage and launch multiple concurrent campaigns direct from their desktops:

Detect
We configure the solution to load the required data into our operational datastore. We load some data in real-time where it is vital to deliver an offer within a few minutes, alternatively we aggregate different data sources to provide all the campaign data to quickly run periodic campaigns which can run at predetermined intervals.

Decide
We create profiles of the subscriber base and then for each profile, we apply any matching rules to the configured campaigns, to determine the right dialogue to have with each subscriber.

Dialogue
InTelestage automatically triggers a campaign initiating a communication dialogue with the subscriber. The word “dialogue” is important because we initiate two-way communication. For example: We would invite a subscriber to opt-in to a campaign with an SMS which they can respond to. We would then automatically notify them of the campaign and their participation in the promotion in real-time.

Delight
InTelestage fulfils configured actions across multiple systems. An example of this is when a subscriber reaches the threshold for a bonus, we can automatically provision that reward for the subscriber and then notify them in real-time of this reward. The benefit to the subscriber is a great customer experience plus for the operator it is all totally automated.

Diagnose
Our reporting suite enables the operator to monitor performance before, during and after a campaign. The campaign data can also be used for more in depth analysis and diagnosis of trends and behaviours.

An End-to-End Prepaid Campaign Solution
Find out how to automate the end-to-end marketing process with our End-to-End Prepaid Campaign Lifecycle Toolkit >


Reduce your total marketing cost per subscriber

By delivering an automated 2-way dialogue end to end in our solution we can help reduce your total marketing cost per subscriber.
Here is how we do it:

1. Resource efficiency
   Our End-to-End Campaign Lifecycle Toolkit automates the entire marketing process. Campaigns are created, managed and executed from the marketing desktop. This means marketing teams can set up automated campaigns and run more campaigns concurrently without the need to involve headcount in different departments.
2. Reduced integration costs
   We are able to cut down the cost of linking to multiple data sources. Not only have we built interfaces to the major industry leading prepaid platforms, but our Extract, Transfer, Load (ETL) system can easily interface with databases, CSV files and binary files, as well as GPRS and RBT data. When new campaigns are designed we do not need to make changes on multiple systems - typically the changes are made once via the interface on our solution.
3. Fast set up and ROI
   Our solution set is designed to integrate with your existing system infrastructure. We have interfaces with all market-leading billing platforms and IN platforms. That means your end-to-end campaign solution will be up and running in a few months and without incurring expensive implementation costs.
4. Flexible campaign management
   Once the data is loaded, our GUI enables marketing teams to create, manage and execute multiple concurrent campaigns from the desktop - significantly increasing speed-to-market for new campaigns. The campaigns can be amended from the desktop without the need to bespoke the software or write complex scripting.

Since deploying the InTelestage Campaign Management Solution one of Australasia’s largest mobile operators has seen such a significant increase in recharge rates that they have abandoned all above-the-line advertising in favour of targeted two-way campaigns.

Download the case study
Find out more about this campaign and how you can use automated two-way campaigns to boost recharges and lower your marketing costs. >