Technology

At the core of Business Logic is our commitment to open architecture based upon the latest .net technology and SOA architecture. Our technology is designed to meet the unique challenges faced by mobile networks who need to manage massive quantities of data relating to customers' use of network services. With hundreds of thousands of events being generated every minute, platform providers and developers need true scalability to create innovative marketing solutions.

We offer some of the most powerful technology applications currently available to mobile operators, which provide the core of our own product suite and solutions portfolio. We excel in three key areas with proven technologies that have been proven to deliver scalability and performance time and time again:

Data Staging
We have developed the industry's only specialist data staging tool capable of handling millions of call records, from multiple sources, in near real-time, to meet the vast transactional challenge faced by mobile operators. It integrates this customer usage data with campaign data to create a dynamic Marketing Data Mart specifically designed for the telecom industry. In addition, our data staging tool is the only application of its type to offer pre-built interfaces to leading billing platforms to facilitate an automated two-way dialogue with subscribers. It also interfaces with many third party Business Intelligence and CRM systems including Siebel, Chordiant and SAS.

Communications Gateway Services
Business Logic offers the only Communication Gateway currently available that can manage multiple gateways, allowing mobile operators the unique opportunity to create a two-way dialogue with individual subscribers via their preferred communications channel. Relationship Manager offers interfaces with IN Platforms, SMSC and MMSC as well as Email and Call Centre gateways. Third-party systems can be automatically updated with subscriber feedback to marketing campaigns, without manual intervention, for true closed loop marketing.

Real-time Engine
Our real-time engine has been purpose-built to handle the many millions of customer events required by our product and solution set. It is capable of processing many event types including CDRs and EDRs, delivering incredibly fast timescales, maximising hardware performance. This demonstrates the scalability required to support fully-automated marketing processes, determined by multiple criteria, across hundreds of concurrent campaigns to discrete customer segments.