Improve retention and increase customer lifetime value

How to improve retention and increase customer lifetime value of prepaid subscribers

Mobile operators need real-time campaign capabilities to recognise and respond to subscribers’ needs in real-time. Operators who are able to present a relevant, targeted offer at the point when a subscriber is most likely to buy will have the edge over others and be able to improve retention and increase subscriber lifetime value of the prepaid base.

However, operators still find real-time campaigns a challenge.They need real-time campaign tools which eliminate data latency and automate the entire process, from notification to reward.

InTelestage Lucky Draw, part of the End-to-End Campaign Lifecycle Toolkit responds to this need. It delivers fully-automated incentive-based campaigns in real-time and enables operators to create brand affinity and drive loyalty with fully-automated prize draw campaigns that stimulate and reward service usage.

Operators can invite subscribers to join a tariff scheme that reflects the shared interests of a user community. As subscribers earn more reward points, entries into the Lucky Draw are generated automatically, increasing their chances of winning the big prize. Draws can be automated using Lucky Draw’s unique algorithms

Download our InTelestage Lucky Draw white paper and understand how you can use automated Lucky Draw campaigns to improve retention and increase the lifetime value of your prepaid subscribers.