campaign flow

Respond to customers and reward loyalty in real-time

Mobile operators need to process and understand vast amounts of customer usage data in order to match campaigns or offers with subscriber needs and build a relevant, personalised dialogue with millions of customers. And speed of data processing is critical if operators want to trigger a timely response to customer events.

Business Logic Systems has developed unique expertise in handling real-time and near real-time prepaid telecoms data. We connect to multiple data sources and are currently processing around 200 million ‘live’ events per day, in one of our customers. This enables mobile operators to respond to prepaid customer events as they happen and trigger an automated customer communication in the form of an offer, notification, or reward.

Find out how to automate the end-to-end marketing process with our End-to-End Prepaid Campaign Lifecycle Toolkit >