

![]() Campaign and Loyalty Management The challenge Mobile customers today have high expectations. Increased competition between mobile operators means subscribers now demand more for less and they are happy to switch providers if their needs are not met. This places enormous pressure on operators to encourage and reward loyalty. But they face a vexing challenge; how to encourage and reward profitable behaviour with hundreds of thousands of subscribers that they know very little about? To solve the challenge, many operators have invested in campaign management systems. But the need to mine data across a number of discrete systems/data silos can present a barrier to effective campaign management. The need to involve cross-functional teams and integrate multiple systems invariably slows down marketing processes. And campaigns can come with a significant price tag, with a negative impact on ROI. It is not uncommon for tier 1 operators to find that it is costing them in excess of £50K each time they want to design a new campaign. In reality mobile operators have invested millions of pounds in systems, but have failed to create fully-automated marketing processes. And all too often, marketing departments are frustrated in their attempts to build customer loyalty through well-targeted campaigns. The solution Business Logic Systems’ Campaign & Loyalty Management solution is designed specifically for the mobile industry. Marketers no longer need to adapt generic campaign management solutions to the needs of their business. Our solution is made up of a number of modular products:
The solution can be purchased in its entirety, alternatively and probably more relevant to most operators is the “pick and mix” approach. All our technology modules will interface with industry leading applications such as billing platforms, CRM applications and Call Centre tools. Consequently we can tailor our solution to fully utilise your existing investments in technology. Our solution allows cost-effective personalised communication with multiple segments, creating a two-way dialogue via SMS. Marketers can easily manage campaigns and loyalty programmes, from the desktop, via our easy-to-use graphical interface, without involving multiple departmental groups. The entire loyalty programme can be fully automated, with the following features:
The Business Logic advantage Mobile operators choose Business Logic Systems for their campaign and loyalty management needs because:
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