As mobile markets mature, mobile operators need to shift their marketing focus from customer acquisition towards creating longer, more profitable relationships with their existing customers. This is no easy task. Marketing departments need solutions that allow them to mine their data sources to uncover customer trends and then create distinct marketing approaches for each customer group. Typically this creates a number of organisational challenges, involving cross-functional teams and multiple IT systems that represent discrete data silos within the organisation.

Business Logic Systems has worked with some of the world’s leading mobile operators to address these challenges by optimising existing IT and marketing resources. We have developed a comprehensive portfolio of solutions that co-exist with existing IT eco-systems to provide innovative and fully-automated processes that deliver improved profitability and measurable ROI - within months rather than years:

InTelestage™ Campaign Management
The InTelestage™ Campaign Suite enables marketing departments to access, analyse and act upon customer event data, in real-time, to create a continuous closed loop campaign process. It delivers the ability to run multiple concurrent campaigns to highly-targeted micro segments, creating an interactive, two-way dialogue with customers, via their preferred communication channel.

InTelestage™ Campaign and Loyalty Management Suite
This solution allows marketing departments to combine all the benefits of the InTelestage™ Campaign Suite with the facility to create relevant, personal loyalty programmes that reward and retain customers over an extended period of time. Multiple criteria can be identified for distinct customer micro segments, with rewards applied immediately they are accepted by the customer, so that the task of building long-term customer value is fully automated. Comprehensive reporting facilities include the ability to establish ROIs for campaigns and loyalty schemes.


InTelestage™ Recharge Management
Historically, prepaid billing platform vendors, who concentrate on the telephony and billing aspects of the service, have introduced voucher management systems, recharge bonus management systems, and electronic recharge or credit transfer capabilities. Most voucher solutions support only basic requirements and have evolved very little recently. However, prepaid services have changed substantially in recent years.

InTelestage™ Recharge Management Solution is an advanced voucher management system for prepaid mobile services developed by Business Logic Systems. It comprises: Recharge Optimiser, Voucher Manager and Street Vendor.

The Recharge Management Solution is platform-independent and easily customised to meet a mobile operator’s individual voucher processes. The recharge operations are managed and monitored from end-to-end.


InTelestage™ Customer Lifecycle Management
In the maturing mobile market, marketing departments need to create more value from their entire customer base. Our Customer Lifecyle Management (CLM) solution is designed to help marketing managers create and manage the entire customer lifescycle, providing a highly cost-effective solution for medium and low value subscribers. It provides an end-to-end process for segmenting customers based on detailed usage patterns and creating a fully-automated, highly-targeted and interactive dialogue with each group. Loyalty and reward programmes can be created, with rewards applied immediately they are accepted by the customer. Our CLM solution also features an interface with leading CRM systems, including Siebel so that Customer Service Representatives in the call centre can add value by creating a premium level service for high value subscribers.


InTelestage™ Revenue Optimiser
Revenue Optimiser is a Managed Service designed to increase revenues for a Mobile Operator’s pre-pay business through interactive text marketing. By running campaigns directly to the base, Revenue Optimiser effectively creates a new sales channel by offering incentives to maximise recharge behaviour and capturing subscriber behaviour data to inform future marketing activities. The entire process is fully-automated making it extremely cost-effective.
And Revenue Optimiser is uniquely available as a hosted solution, so that it requires no capital expenditure and a very fast Return on Investment (ROI).