As mobile markets mature, mobile operators need to shift their marketing focus from customer acquisition towards creating longer, more profitable relationships with their existing customers. This is no easy task. Marketing departments need solutions that allow them to mine their data sources to uncover customer trends and then create distinct marketing approaches for each customer group. Typically this creates a number of organisational challenges, involving cross-functional teams and multiple IT systems that represent discrete data silos within the organisation.

Business Logic Systems has worked with some of the world's leading mobile operators to address these challenges by optimising existing IT and marketing resources. We have developed a comprehensive portfolio of solutions that co-exist with existing IT eco-systems to provide innovative and fully-automated processes that deliver improved profitability and measurable ROI - within months rather than years:

InTelestage™ Campaign Management Solution
To create competitive advantage in today's market-place, mobile operators must maximise marketing resources and respond quickly to changing customer behaviour trends, to minimise churn and increase profitability. However, the need to understand customer behavioural data from multiple systems can slow down marketing processes and tie up internal resources, severely hampering the ability to execute targeted campaigns.

The InTelestage™ Campaign Management Solution helps operators address this challenge by building fully-automated, highly targeted marketing processes. The solution enables marketing teams to run trigger-based campaigns at customer micro segments, based on their behaviour. This delivers a two-way personalised customer dialogue and increases campaign success rates.

InTelestage™ Real-Time Campaign Management Solution
Speed is essential in today's market-place. Mobile operators need to maximise marketing resources and respond quickly to changing customer behaviour trends to gain a competitive edge. However, most CRM systems require lengthy batch processing of customer data, which can slow down marketing processes and limit the potential for effective customer targeting.

The InTelestage™ Real-Time Campaign Management Solution helps operators address this challenge. It is the only mobile industry specific real-time campaign management solution that can deliver both an SMS and a targeted reward to a subscriber within minutes of them performing an action.

InTelestage™ Customer Lifecycle Management Solution
Mobile operators must focus on building longer, more profitable relationships through customer lifecycle management. However, the need to identity customer behavioural trends, develop distinct approaches for different customer segments and respond to changing customer needs over time can present a significant challenge, particularly for the pre-paid customer base.

InTelestage™ Customer Lifecycle Management is a comprehensive solution that helps operators address this challenge by understanding customer behavioural trends and building fully-automated marketing processes to create a two-way personalised dialogue, reward loyal behaviour and increase customer value over time.

InTelestage™ Lucky Draw Solution
In today's saturated market, mobile network operators need to shift the focus from customer acquisition to retention. However, in the pre-paid market, lack of customer data makes it extremely difficult to engage subscribers with targeted marketing campaigns. This results in wasted resource, lost revenues and high customer churn.

InTelestage™ Lucky Draw Solution helps mobile operators increase pre-pay revenues and create profitable user communities with fully-automated prize draw campaigns. Customers can be rewarded for a wide range of profitable behaviours including campaign opt-in, recharges, new service activation and service usage.


InTelestage™ Revenue Optimiser
Pre-paid customers are often less profitable than contract subscribers, but their numbers are vast and, in some countries, margins are excellent. In maturing markets, new approaches are needed to reduce churn and move pre-paid customers up the value chain. However, many mobile service providers find that generic customer relationship management and poor campaign monitoring and reporting systems can hamper their ability to rapidly roll-out rewards programmes.

The InTelestage™ Revenue Optimiser Solution is a cost effective managed service that allows mobile operators to increase pre-paid revenues with fully-automated incentive-based marketing campaigns.