Are my marketing campaigns having an effect?
- Is it the desired effect? This Whitepaper explores these key questions considered by direct marketers, and how they can empirically evaluate the actual impact of campaigns using CVM solutions.
What can Banks do to build a closer relationship with their customers?
- A look into the dynamics of banking in the digital era, and how leveraging the smartphone, payment technologies and corporate partnerships could unlock new opportunities for customer engagement.
Creating a Business Case for Data-Driven Marketing
- The Business Case for Below-the-Line (BTL) Marketing powered by InTelestageTM Whitepaper explores how to execute effectively targeted campaigns and evaluate uplift in customer activity and reduced churn rates.