Business Logic Systems has developed a range of resources to help you evaluate our CVM solutions, understand how they support telco specific use cases, and develop insight-led, Data-Driven Marketing practices that will transform your business in a way that is most effective for your current market situation.

Our Knowledge Centre also provides all the latest up-to-date information on our products and our take on the latest advances in Customer Value Management and what that means for telcos in both developed and maturing markets.

Explore our range of resources and advice to help you build your Customer Value Management capabilities and achieve Marketing Excellence.

Customer Value Management resources for Data-Driven Marketers


Are my marketing campaigns having an effect?

  • Is it the desired effect? This Whitepaper explores these key questions considered by direct marketers, and how they can empirically evaluate the actual impact of campaigns using CVM solutions.

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What can Banks do to build a closer relationship with their customers?

  • A look into the dynamics of banking in the digital era, and how leveraging the smartphone, payment technologies and corporate partnerships could unlock new opportunities for customer engagement.

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Creating a Business Case for Data-Driven Marketing

  • The Business Case for Below-the-Line (BTL) Marketing powered by InTelestageTM Whitepaper explores how to execute effectively targeted campaigns and evaluate uplift in customer activity and reduced churn rates.

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Solutions and Technology

  • Our solutions have been designed to address the specific Data-Driven Marketing challenges of telcos in developed and maturing markets, and help them every step of the way on their CVM journey.

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Marketing Excellence Centre

  • Discover BLS’ end-to-end lifecycle planning methodology for building customer profitability using Data-Driven Marketing strategies.

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Campaign Evaluation

  • Keep your finger on the pulse of every campaign and track its performance to understand whether it’s having the desired effect.

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Interactive Provisioning

  • Add more precision to your rewarding capability with personalised, highly-targeted, real-time provisioning.

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