InTelestage™ Relationship Manager enables mobile operators to personalise marketing and communication activities with subscribers by creating a two-way dialogue. This approach delivers unprecedented levels of customer satisfaction and retention.

Relationship Manager facilitates interactive, two-way dialogue with individual subscribers, in near real-time, via their preferred communications channel. It enables instantaneous updating of billing platforms and other third party systems, as soon as a customer accepts an offer, without the need for manual intervention. This approach supports true closed loop marketing.

In addition Relationship Manager supports automated trigger-based marketing based upon complex "if, then, else" scenarios using data from multiple systems. These factors make it possible to run literally hundreds of automated marketing campaigns to micro customer segments concurrently.

Campaign messages are delivered to customers via SMS/MMS or email. Pre-defined, branded templates ensure consistency of communication. Relationship Manager's user-friendly interface means that campaigns can be set up very quickly, keeping marketing costs to a minimum.

Subscribers can decide which schemes they wish to be part of, through an opt-in/opt-out facility. This feature has proven to greatly boost campaign success rates. It enables subscribers to engage actively with the operator, at the same time giving them more control over their mobile account.

Key Features

• Design and build highly targeted campaigns within 24 hours - user-friendly interface makes it easy to design and execute campaigns.
  Execute multiple campaigns concurrently - ability to run concurrent campaigns to different micro-segments.
• Trigger-based campaigns - set campaigns to run based on specific customer behaviours.
• Intelligent campaigns - a closed loop continuous campaign process - simulate the campaigns before you go live; start and stop a campaign at a moment's notice.
• Relationship Manager is also available to buy as a standalone solution.

InTelestage™ 2008

Relationship Manager is part of InTelestage™ 2008, the only customer lifecycle management software specifically designed for mobile operators. There are eight modules in InTelestage™ 2008, all helping the mobile industry to reduce churn, develop subscriber loyalty and increase lifetime value.

Click on the links below to find out more about other components of the InTelestage™ 2008 suite:

Profiler, Reporter, Marketing Manager, Relationship Manager, Loyalty Manager, Reward Manager, Voucher Manager.