Real-Time Marketing Manager

InTelestage™ Real-time Marketing Manager is a real-time campaign management tool that empowers mobile operators to react to customer needs in real-time and treat each customer as a valued individual, building long term relationships that drive up recharge revenues and stimulate service usage.

Real-time Marketing Manager offers an alternative approach to traditional 'aggregated campaigns' which can take days or even weeks to respond to specific customer events. The system is able to recognise relevant customer events as they happen and trigger an immediate response - within just a few seconds.

When integrated with other modules from the InTelestage™ portfolio, Real-Time Marketing Manager's intuitive user interface allows marketers to design, simulate and execute trigger-based marketing campaigns to multiple customer micro-segments, based on real-time customer behaviour, from the desktop. Because it is built on open architecture, it can also be easily integrated with third party applications.


Key Features:

• Triggers an immediate response to customer events such as a recharge or purchase of a Value Added Service.
• Aim campaigns at entire pre-paid customer base, limit the offer to a specific tariff plan or to a list of select customers.
• Run multiple campaigns concurrently.
• When combined with InTelestage™ Relationship Manager provides customers with an opt-in/opt-out facility for campaigns via SMS or their preferred communications channel.
• Provides complete visibility of campaigns with comprehensive information and intelligence at each stage of the campaign process.
• Allows marketers to validate activity by establishing ROIs for campaigns.
• Allocate bonuses to subscribers in real-time.
• Automated allocation and distribution of rewards directly to customer accounts in real-time.
• Reward recharges and Value Added Service usage levels in real-time.
• Features translate best when used with InTelestage™ Lucky Draw or Real-Time Campaign Management solutions.
• Integrates with third party CRM and campaign management solutions, reducing inherent data latency from days or weeks to just a few seconds.

Read the InTelestage™ Real-time Marketing Manager Product Datasheet
(Click on the pdf file to download)
InTelestage Real-Time Marketing Manager (139k)

Download a white paper which shows how one of our customers benefited from being able to react to customer actions in real-time with our Lucky Draw solution - click here


InTelestage™ 2009

Real-time Marketing Manager is part of InTelestage™ the only customer lifecycle management software specifically designed for mobile operators. All InTelestage™ modules share a common software platform, based upon the latest Microsoft .net and service-oriented architecture (SOA). The open architecture enables easy integration with third party applications, helping mobile network operators to create fully-automated marketing processes to build long-term subscriber profitability.

When integrated with other modules from the InTelestage™ portfolio, Real-time Marketing Manager's intuitive user interface allows marketers to design, simulate and execute trigger-based marketing campaigns to multiple customer micro-segments, based on real-time customer behaviour, from the desktop.

If you would like to find out more about Real-time Marketing Manager or InTelestage™ 2009 contact us today >