InTelestage™ Profiler can identify mobile subscribers with specific usage and behaviour patterns. Micro or macro customer segments enable mobile operators to deliver highly relevant, personalised customer experience to the profiled subscribers by including them in campaigns specifically tailored for them.

Profiler can profile customer micro or macro segments, based on detailed usage and behaviour patterns. It also offers the facility to schedule the frequency of updating the profiles, thus ensuring that the campaigns are as relevant as possible for the subscribers in them. It generates triggers that automatically generate offers and communication with customers that match a specific profile. Campaigns can be created by identifying, classifying and ‘tagging’ specific segments of customers based on pre-defined triggers.

Examples of profiles include: the number of calls made within a certain time frame; duration of calls; number of text or multimedia messages; time of day the calls are made, destination of calls, or use of specific network services. Even more, Profiler can help promoting low usage services or new services by identifying the subscribers that haven’t used a certain service. Such profiles can be easily used as target segment for cross-sell or service promotion campaigns run with InTelestage™ Campaign Manager.

For campaigns that require niche subscriber segments, Profiler offers the possibility to mix-and-match a number of profiles and obtain a target segment of subscribers that “have 10 months of network presence and total recharge value of $250 and no MMS activity”.

More specialised profiles can be set up to identify Calling Circles* and their dynamics.

When used with other InTelestage™ modules, or third party applications, Profiler is an extremely powerful tool to provide improved selection of the members of the target segment for multiple automated campaigns that run concurrently to increase subscriber profitability and provide a fast return on investment.

There are no limits to the size of the population to be targeted or the number of profiles that can be applied. Profiler’s user-friendly interface also makes it easy to quickly create targeted campaign groups based around key business issues.

Key Features

• Dynamic micro-segmentation - defines profiles and segments for both prepaid and postpaid subscribers from behavioural data obtained from billing and other third party systems.
• Uses pre-defined customer profiles - automated process from analysis to creating a list of people to add to the campaign.
• Periodic re-tagging of subscribers by value band - allows you to set up pre-defined campaign activities based on specific customer triggers.
• Creates targeted campaign groups - makes it easier to identify, classify and understand your customers' behaviour so marketers can ensure campaigns add real value.
• Profiler is also available to buy as a standalone solution.

*Calling Circle Analysis is a marketing solution designed to identify the existing call circles (groups of subscribers regularly calling each other) and subsequently the circle leader (the subscriber that seems to be the most dominant/active participant in the circle) for each identified circle.

Profiling the circle managers against known churn, a Loyalty Program should be run to make the circle managers stay on the network.

The Calling Circle Analysis Server communicates in real time with the mobile platform, loading data from the mobile platform’s database

InTelestage™ 2008

Profiler is part of InTelestage™ 2008, the only customer lifecycle management software specifically designed for mobile operators. There are eight modules in InTelestage 2008, all helping the mobile industry to reduce churn, develop subscriber loyalty and increase lifetime value.

Click on the links below to find out more about other components of the InTelestage™ 2008 suite:

Knowledge Base, Profiler, Marketing Manager, Relationship Manager, Loyalty Manager, Reward Manager, Voucher Manager.

If you're ready to unlock the value of your customer data contact us today >