Accurate, relevant data relating to your customers’ use of your network’s services is key to the success of any mobile marketing campaign. Managing that data to enable a meaningful one-to-one dialogue with these customers is crucial.

InTelestage™ Knowledge Base is the only specialist data staging tool capable of handling millions of call records from multiple sources, in near real-time to meet the vast transactional challenge faced by mobile operators. It integrates this customer usage data with campaign data to create a dynamic marketing data mart specifically designed for the telecom industry. It also offers easy integration with third party Business Intelligence and CRM systems including Siebel.

Knowledge Base is designed to integrate with other corporate systems and databases to ensure that marketing departments can utilise the intelligence already built up in the organisation. It allows marketers to build, develop, update and manage data - and then to extract it within extremely fast timescales.

Highly targeted campaigns to micro-segments of your subscriber base can therefore be executed extremely quickly and effectively.


Key Features

• Manages different data sources to create a dynamic knowledge base -
  the user can pull data together with ease.
• Capable of analysing huge volumes of near real-time CDR information
• Integrates customer usage and campaign data - marketing teams can manipulate relevant data without affecting the operational systems.
• Integrates quickly and effectively with third-party systems - integration capability and flexibility is achieved without the need for modification.
• Knowledge Base is also available to buy as a standalone solution.

InTelestage™ 2008

Knowledge Base is part of InTelestage™ 2008, the only customer lifecycle management software specifically designed for mobile operators. There are eight modules in InTelestage™ 2008, all helping the mobile industry to reduce churn, develop subscriber loyalty and increase lifetime value.

Click on the links below to find out more about other components of the InTelestage™ 2008 suite:

Profiler, Reporter, Marketing Manager, Relationship Manager, Loyalty Manager, Reward Manager, Voucher Manager.