To create competitive advantage in today's market-place, mobile operators need to build fully automated marketing processes that can respond to changing customer behaviour trends in near real-time. However, the need to share data between discrete systems, or data silos, can slow down marketing processes and tie up internal resources, severely hampering the ability to plan, execute and monitor targeted campaigns based on real-time customer data.

The InTelestage™ modular product portfolio is designed to overcome this challenge by interfacing with third party systems. This integration capability allows marketing departments to create fully-automated processes, linking multiple data silos to create a truly interactive two-way customer dialogue in near real-time. InTelestage is available as a fully integrated end-to-end solution or individual modules can be purchased separately:

InTelestage™ Knowledge Base
This is the only specialist data staging tool capable of handling millions of call records from multiple sources, in near real-time to meet the vast transactional challenge faced by mobile operators. It integrates this customer usage data with campaign data to create a dynamic Marketing Data Mart specifically-designed for the telecom industry. It also offers easy integration with third party Business Intelligence and CRM systems including Siebel.

InTelestage™ Profiler
Profiler is specifically-designed to profile customer micro segments, in near real-time, based on detailed usage and behaviour patterns. By generating triggers you can automate the process to launch highly-targeted campaigns to these groups. When used in conjunction with other InTelestage™ modules, or third party applications, this concept of pinpoint profiling provides an extremely powerful tool to create multiple automated campaigns that run concurrently to increase subscriber profitability and provide a fast ROI.

InTelestage™ Reporter
Reporter enables fast, effective decision-making and accurate campaign monitoring by providing comprehensive information and intelligence at every stage of a campaign. All this without any need for IT involvement. It allows marketers to understand slight shifts in network usage and service dynamics and act accordingly. A user-friendly graphical interface allows marketers to build complex reports from the desktop, without incurring development costs. This ability to act quickly upon dynamic customer intelligence gives marketers incredible control over their marketing campaigns.

InTelestage™ Marketing Manager
Marketing Manager is an extremely powerful marketing campaign tool. It features an easy-to-use drag and drop interface that allows marketers to design, simulate and execute automated campaigns to micro segments of the customer database from the desktop. Campaigns can be designed and implemented within days rather than weeks or months producing a much faster return on investment than comparable systems.

InTelestage™ Relationship Manager
Relationship Manager is the only solution of its type that facilitates an interactive, two-way dialogue with individual subscribers, in near real-time, via their preferred communications channel. It enables instantaneous updating of billing platforms and other third party systems, as soon as a customer accepts an offer, without the need for manual intervention for true closed loop marketing. In addition Relationship Manager supports automated trigger-based marketing based upon complex “if, then, else” scenarios using data from multiple systems. These two factors make it possible to run literally hundreds of automated marketing campaigns to micro customer segments concurrently.

InTelestage™ Loyalty Manager
Loyalty Manager creates relevant, personal loyalty programmes that reward and retain customers over an extended period of time. Schemes can be based on specific parameters, such as a tariff plan, and rewards can be applied instantly to customers who have met the specified criteria. The value of the campaign is therefore enhanced and customer retention increased.

InTelestage™ Reward Manager
This module enables you to define a reward programme for subscribers, including the important business rules of what is a unit, when to give a unit away as well as define other conditions.

InTelestage™ Voucher Manager
Voucher Manager offers a highly secure end-to-end voucher management solution for prepaid services in the mobile environment with real-time authentication of voucher requests. It supports processing and tracking of both physical and virtual vouchers, at an individual level, to combat fraud and provide a full audit trail.