Products

Data Staging
Creating a bespoke marketing datamart is vital for operators that are looking to extract relevant, timely information for the specific task of campaign management. Our data staging and data warehouse modules enable you to create a fast, flexible repository for marketing data.

• InTelestage™ Knowledge Base

Segmentation
Mobile operators are looking to develop a more customer-centric approach to marketing; this requires an ability to identify customer micro segments, based on a detailed understanding of customer network usage and behaviour.

• InTelestage™ Profiler
• InTelestage™ Social Circle
• InTelestage™ Tariff Plan Simulator

Campaign Management
Mobile operators need to create differentiation by putting subscribers at the heart of marketing activity. But generic customer relationship management (CRM) systems and fragmented data often stand in the way of fully-automated marketing processes. Marketers need specialist campaign tools to realise the full power of a customer-centric approach.

• InTelestage™ Real-Time Marketing Manager
• InTelestage™ Marketing Manager

Reward Fulfilment
Mobile operators often lack the ability to 'micro-segment' customers, or to automate responses to loyalty programmes. Manual processing translates into increased costs and delays in meeting customer expectations. This reduces campaign success rates.

• InTelestage™ Reward Manager
• InTelestage™ Loyalty Points Manager

Customer Touch points
Mobile network operators need to place subscribers at the heart of their marketing activities; they need to build a two-way dialogue, with targeted campaigns based around customer needs; and they need to offer a choice of communication channels to the customer.

• InTelestage™ Relationship Manager

Campaign Reporting
Accurate campaign monitoring and reporting are vital, but few operators have this capability*. Failure to spot underperforming campaigns in near real-time and stop or correct them, wastes resources and can harm customer perceptions. Manual processing is clumsy and inadequate; and an inability to analyse performance across campaigns means that service synergies lie untapped.

• InTelestage™ Campaign Reporter

* Report: Mobile Marketing Imperatives: Transitioning to a customer-centric approach (Dec '08) Go to Report >