News Item

Latest Real-Time Prepaid Marketing Engine enables mobile operators to quickly and easily turn millions of prepaid subscriber data records into a monetisable asset.

Business Logic Systems, a specialist in real-time prepaid marketing campaign automation and customer loyalty solutions for mobile network operators, has launched InTelestage V.8, the latest version of the company’s suite of modular solutions. With increased speed and data functionality as well as improved usability InTelestage V.8 makes it easier than ever before for operators to activate the base, stimulate top-ups and extend subscriber lifetime value with two-way automated campaigns. InTelestage V.8 is available to new and existing customers immediately.

The Real-Time Prepaid Marketing Engine, which lies at the heart of all InTelestage solutions, features the most significant upgrades, with 30% faster overall loading speeds and additional real-time data loading capability. By reducing the latency when loading data, operators can deliver more timely campaigns and improve the overall subscriber experience. The latest capability also includes new aggregates for on-net and off-net service usage and the availability of new value added services data marts to accommodate GPRS and RBT data in real-time.

“With three billion prepaid subscribers generating nearly $250 billion in revenue, mobile operators all over the world are realising the importance of driving revenue from the prepaid base,” comments Tim Yates, Chief Executive Officer, Business Logic Systems. “Feedback from our customers confirmed that in order to tap into and capitalise on the growing prepaid market, operators need tools that make it quick and easy to respond to subscriber behaviours. InTelestage V.8 was developed to enhance this aspect of our capability.”

Yates continues: “Prepaid subscribers are notoriously fickle and the barriers to exit are low, making it essential for mobile operators to be able to communicate with them in real-time. With InTelestage V.8 operators can engage in an automated, but personal two-way communication with subscribers without the need for additional marketing resources. This allows them to enhance the subscriber experience and reduce the total marketing cost per subscriber.”

Developments of the GUI mean that InTelestage Marketing Manager and InTelestage Reward Manager are now even easier to use and marketing teams can now do more directly from the desktop and without IT involvement. Updates to the InTelestage Profiler GUI make the module much easier to use and enhanced profiling capabilities allow for more sophisticated subscriber targeting.

Business Logic Systems’ InTelestage™ portfolio empowers mobile operators to build more profitable customer relationships by unlocking the value of real-time behavioural data. Solutions include Campaign Manager, Real-Time Campaign Manager, End-to-End Prepaid Campaign Lifecycle Toolkit, Lucky Draw, Loyalty Points Manager and Revenue Optimiser.

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About Business Logic Systems

Business Logic Systems is a specialist provider of real-time prepaid marketing campaign automation and customer loyalty solutions for mobile network operators. Its InTelestage™ portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTelestage™ offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link unrelated organisational and data stores to provide a complete view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia & Australia, with a development centre in Romania. InTelestage™ is deployed by some of the world’s leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems’ partners include Acision, Alcatel-Lucent and Ericsson.

For more information please contact:
Kerry Davis
Wildfire PR
Tel: + 44(0) 208 339 4420
Email: kerryd@wildfirepr.co.uk