News Item

Ex-Vodafone UK Chief Marketing Officer to focus on leading the company’s global

Business Logic Systems, a specialist in real-time prepaid marketing campaign automation and customer loyalty solutions for mobile network operators, has appointed Tim Yates as Chief Executive Officer to lead the company’s global expansion. Tim has over 25 years experience in commercial operations and marketing for consumer and telco brands, including Gillette, Guinness, T-Mobile and Vodafone. He has an excellent track record of delivering strategic change and enhanced financial performance for both turnaround and mature businesses.

Prior to joining Business Logic Systems, Tim spent 6 years with the world’s leading mobile operator Vodafone. As the UK’s Consumer Business Unit Director from 2005 he led the turnaround of this £3billion division, introducing a revised customer and distribution strategy.

In 2007 Tim was appointed Chief Marketing Officer of Vodafone UK where he delivered revenue growth of 7.5% to £5bn, by introducing a strategic focus on customer lifetime value. Previously as Commercial Director for T-Mobile UK, Tim was responsible for negotiating the UK’s first MVNO agreement with the Virgin Group.

“We are delighted to have a leader of Tim’s calibre at the helm of Business Logic Systems. He has exactly the right combination of leadership, vision, industry insight and knowledge to drive our penetration of mobile markets across the globe. Our unique InTelestage technology is becoming a must-have to enable mobile operators to profitably grow the value of their large prepaid bases,” comments Sir Peter Michael, Chairman of the Stockford Group.

“Had I known about the InTelestage suite of solutions during my time at Vodafone I am confident that the unique real-time capability that they offer would have enabled us to grow revenues well beyond the 7.5% we actually achieved,” comments Tim Yates, Chief Executive Officer, Business Logic Systems.

“As mobile markets the world over reach saturation, operators must now capitalise on their large, and ever growing, prepaid bases to deliver revenue growth. Business Logic Systems delivers a unique capability that the operators need to precisely target, communicate and execute marketing campaigns to large prepaid subscriber bases without needlessly destroying value through blanket promotions.”

Business Logic Systems’ InTelestage™ portfolio empowers mobile operators to build more profitable customer relationships by unlocking the value of real-time behavioural data. Solutions include Campaign Manager, Real-Time Campaign Manager, End-to-End Prepaid Campaign Lifecycle Toolkit, Lucky Draw, Loyalty Points Manager and Revenue Optimiser.


About Business Logic Systems

Business Logic Systems is a specialist provider of real-time prepaid marketing campaign automation and customer loyalty solutions for mobile network operators. Its InTelestage™ portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTelestage™ offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link unrelated organisational and data stores to provide a complete view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia & Australia, with a development centre in Romania. InTelestage™ is deployed by some of the world’s leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems’ partners include Acision, Alcatel-Lucent and Ericsson.

For more information please contact:
Kerry Davis
Wildfire PR
Tel: + 44(0) 208 339 4420
Email: kerryd@wildfirepr.co.uk