News Item

Business Logic Systems Opens Solution Centre in Malaysia, to Better Support Local Customers

Mobile network marketing specialist's Kuala Lumpur centre will help local mobile operators increase revenues through real-time customer communication

22 July 2009: Business Logic Systems, a specialist in real-time customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has increased it's investment in the Asia-Pacific market by opening a new solution centre in Malaysia. Based in Kuala Lumpur, the new centre will provide "on the ground" technical and development support to mobile network operators in the APAC region that have deployed Business Logic Systems' InTelestage suite of products.

Existing customers of Business Logic Systems in South East Asia, Australia and Pakistan will now have access to regionally based, experienced engineers who understand the Asian market. They can assist them in implementing campaigns, which help them decrease churn and drive loyalty. They will work closely with customers to ensure they get the most out of the technology and are able to experience the full benefits of the InTelestage suite of solutions.

Headed by Vicks Kanagasingam, President of Business Logic Systems, Asia Pacific, the team, will also provide input for product roadmaps and market specific customisation.

"Asia is a key market for Business Logic Systems and the opening of the new solution centre is indicative of our commitment to the region and our local customers," commented Vicks Kanagasingam, President Asia Pacific, Business Logic Systems. "The solution centre will enable us to deliver a more tailored and relevant service to each one of our Asian customers."

Business Logic Systems’ InTelestage™ portfolio empowers mobile operators to build more profitable customer relationships by unlocking the value of real-time behavioural data. Solutions include Campaign Manager, Real-Time Campaign Manager, End-to-End Prepaid Campaign Lifecycle Toolkit, Lucky Draw, Loyalty Points Manager and Revenue Optimiser.


About Business Logic Systems

Business Logic Systems is a specialist provider of customer intelligence, marketing automation and customer loyalty solutions for mobile network operators.  Its InTelestage™ portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTelestage™ offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link unrelated organisational and data stores to provide a complete view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia, Australia, Austria and Dubai, with a development centre in Romania. InTelestage™ is deployed by some of the world's leading mobile operators including Celcom, Saudi Telecom Company (STC) & Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems' partners include Acision, Alcatel-Lucent and Ericsson.

For further information please visit: www.businesslogicsystems.com

For more information please contact:
Gabriela Warren
Wildfire PR
Tel: + 44(0) 208 339 4420
Email: gabrielaw@wildfirepr.co.uk