News Item

Mobile network marketing specialist to display solutions which enable telcos to drive up recharges and increase network usage

Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators will demonstrate the recently launched InTelestage Real-Time Marketing Manager at this year's CommunicAsia. The new module enables mobile operators to respond to customer events, including recharges, as they happen, to drive up service usage and increase customer lifetime value. The full portfolio of InTelestage products and solutions will also be on display.

InTelestage Real-Time Marketing Manager offers operators the potential to realise the full value of personalised customer communication, by reducing the inherent latency in campaign management solutions from days or weeks to just a few seconds. That means operators can trigger automated SMS responses to subscribers and set up an interactive two-way dialogue within minutes of them performing a certain action, so that each customer feels uniquely valued.

InTelestage allows marketing departments to access, analyse and act upon customer event data in real-time to create a continuous closed loop campaign process. It delivers the ability to run multiple concurrent campaigns to highly-targeted micro segments, creating an interactive dialogue with customers, via their preferred communication channel.

Business Logic Systems' InTelestage products and solutions have been designed to offer easy integration with third-party systems, enabling platform providers and developers to easily create fully-automated, innovative marketing solutions that increase the value of existing IT investments and legacy systems.

"As the mobile phone becomes more of a commodity, smart network operators are beginning to realise the power that comes with a deeper understanding of their customers", commented Stewart Goldberg, Executive Chairman, Business Logic Systems. "InTelestage enables operators to monitor and respond to customer spending behaviour in real-time, creating a unique customer experience, driving loyalty and increasing the lifetime value of individual customers."

The InTelestage™ portfolio includes solutions such as Campaign Management, Real-time Campaign Management, Customer Lifecycle Management, Lucky Draw and Revenue Optimiser.

For more information please visit Stand no. 5J2-01, Hall 5.


About Business Logic Systems

Business Logic Systems is a specialist provider of customer intelligence, marketing automation and customer loyalty solutions for mobile network operators. Its InTelestage™ portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTelestage™ offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link unrelated organisational and data stores to provide a complete view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia, Australia, Austria and Dubai, with a development centre in Romania. InTelestage™ is deployed by some of the world's leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems™ partners include Acision, Alcatel-Lucent and Ericsson.

For more information please contact:
Kerry Davis
Wildfire PR
Tel: + 44(0) 208 339 4420
Email: kerryd@wildfirepr.co.uk