News Item

(www.businesslogicsystems.com), a UK-headquartered company specialising in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators, has received the latest tranche of a $4 million investment led principally by Sir Peter Michael's Stockford Group. The investment was made to fund continued international growth to meet customer requirements and has led to the opening of additional offices in Central and Eastern Europe, Middle East, Asia and Australia.

By increasing its local market presence, with local sales and support teams, Business Logic Systems is taking advantage of the increasing demand for its suite of InTelestage products and services that enable mobile network operators to uniquely unlock the value of real-time behavioural data and build more profitable customer relationships.

'In today's tough competitive environment it is more important than ever for mobile operators to use technology and automation as key tools to manage the lifetime value of existing customers and promote loyalty,' commented Will Wallis, who led the investment by Stockford Group. 'We have provided further growth capital to Business Logic Systems because they simply have the best in class technology and solutions in the exciting and rapidly growing market niche in which they operate. They are mobile telecoms specialists through and through - it is in their DNA - which in turn is reflected in their approach to the solutions provided'.

'Having a local presence in our target regions will be critical to our continued success' added Stewart Goldberg, Executive Chairman, Business Logic Systems. 'With the investment and backing from Sir Peter Michael's Stockford Group, our customers and partners will benefit significantly from our local sales and support teams who understand the intricacies of each market and are better equipped to help mobile operators maximise their investment in our products.'

Business Logic Systems has recently opened two new international offices; one in Vienna to service the Central and Eastern European market and one in Dubai to cover the Middle East.


About Business Logic Systems

Business Logic Systems is a specialist provider of customer intelligence, marketing automation and customer loyalty solutions for mobile network operators. Its InTelestage™ portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTelestage™ offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link unrelated organisational and data stores to provide a complete view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia, Australia, Austria and Dubai, with a development centre in Romania. InTelestage™ is deployed by some of the world's leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems' partners include Acision, Alcatel-Lucent and Ericsson.

For further information please visit: www.businesslogicsystems.com

For more information please contact:
Gabriela Warren
Wildfire PR
Tel: + 44(0) 208 339 4420
Email: gabrielaw@wildfirepr.co.uk