News Item

Mobile World Congress 2009
Fira Montjuic
Barcelona
16th-19th February
Stand no. 1E56 Hall 1

Mobile network marketing specialist enables telcos to uniquely unlock the value of real-time behavioural data to build more profitable customer relationships.

Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators will demonstrate its full portfolio of InTelestage™ products and technologies at this year's Mobile World Congress. InTelestage™ is the only Customer Lifecycle Management software specifically designed for mobile operators. It enables telcos to quickly and easily reduce churn, develop subscriber loyalty and increase the lifetime value of the customer.

InTelestage™ allows marketing departments to access, analyse and act upon customer event data in real-time to create a continuous closed loop campaign process. It delivers the ability to run multiple concurrent campaigns to highly-targeted micro segments, creating an interactive, two-way dialogue with customers, via their preferred communication channel.

InTelestage™ has been designed specifically to offer easy integration with third-party systems, enabling platform providers and developers to easily create fully-automated, innovative marketing solutions that increase the value of existing IT investments.

'At a time when the depressed economy is causing consumers to re-evaluate their monthly spend, the challenge for operators to retain customers and grow the average revenue per user has never been greater', commented Stewart Goldberg, Executive Chairman, Business Logic Systems. 'With InTelestage, telcos can better understand their subscriber base, reward profitable customers and increase loyalty.'

The InTelestage™ portfolio includes products such as: Knowledge Base, Profiler, Reporter, Marketing Manager, Relationship Manager, Loyalty Manager, Reward Manager, Voucher Manager and Lucky Draw; and solutions such as Campaign Management, Campaign and Loyalty Management, Recharge Management, Customer Lifecycle Management and Revenue Optimiser.

For more information please visit Stand no. 1E56 Hall 1.

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About Business Logic Systems

Business Logic Systems is a specialist provider of customer intelligence, marketing automation and customer loyalty solutions for mobile network operators. Its InTelestage™ portfolio of products, solutions and technologies helps operators create fully automated marketing solutions that reduce churn, deliver improved subscriber profitability and build long-term customer loyalty.

InTelestage™ offers a unique capability to interpret customer usage and behavioural data in real time; this enables operators to link unrelated organisational and data stores to provide a complete view of customer activity, supporting relevant dialogue and accurate campaign targeting for automated marketing campaigns.

Business Logic Systems operates from offices in UK, Malaysia, Australia, Austria and Dubai, with a development centre in Romania. InTelestage™ is deployed by some of the world's leading mobile operators including Celcom, Saudi Telecom Company (STC) and Telstra and is also licensed to leading network platform providers for the development of their own innovative solutions. Business Logic Systems' partners include Acision, Alcatel-Lucent and Ericsson.

For further information please visit: www.businesslogicsystems.com

For more information please contact:
Gabriela Warren
Wildfire PR
Tel: + 44(0) 208 339 4420
Email: gabrielaw@wildfirepr.co.uk