Marketing Excellence - Marketing Consultancy & Thought Leadership
Business Logic Systems' highly experienced team offers specialist skills and flexible resourcing to work with your inhouse marketing departments and help you develop a competitive edge through Marketing Excellence.

The 5D Framework
Business Logic Systems provides a data-driven marketing framework utilising our Intelligent Technology and Marketing Expertise. The 5D Framework supports Customer Value Management strategies with a forensic, data driven approach to Campaign & Loyalty Management:

1. Detect - optimise data selection and loading
2. Decide - choose which campaigns to run and trigger based on a single or multiple event criteria
3. Dialogue - create an automated, two-way customer dialogue
4. Delight - automate real-time provisioning of rewards and Loyalty Points.
5. Diagnose - use real-time and near real-time reporting and evaluation for campaign optimisation

Learn more about the Campaign Lifecycle Management 5D Framework >

Marketing Consultancy & Marketing Services
Business Logic Systems' experienced Marketing Consultants also provide Business Impact Analysis, Campaign Optimisation and Marketing Uplift, and a Full Managed Service for Campaign Management. Campaign Planning, Campaign Delivery, and Virtual Analysis services are also available, to support your marketing department throughout the Campaign Lifecycle Management process, and transfer our specialists' wealth of knowledge to your inhouse teams, so that you can develop Marketing Excellence.

Learn more about our diverse range of Marketing Consultancy and Marketing Services >

Thought Leadership
The Marketing Excellence Centre has been established to share the latest thinking on the industry's hot topics, including data driven campaign optimisation, CLV management, profiling and segmentation, loyalty programmes, and convergence strategy. The Business Logic Systems experts are often asked to share their knowledge and experience at industry events worldwide, and so the Marketing Excellence Centre has made their presentations available for download, along with some whitepapers and other useful resources.