80% response rate at Celcom Malaysia after running the Stay Active campaign for extension of validity period to prepaid subscribers


Stay Active promotion
A successful campaign rewarding extension of validity period to prepaid subscribers recharging their accounts with values over RM 10 was launched by Celcom in Malaysia. InTelestage™ Loyalty Suite was able to automatically deliver such rewards and only include customers with specific tariff plans in the campaign qualification criteria. The reward given to customers is a perfect example of how a successful campaign should be designed: it had a high perceived value to the customers because it allowed them to prolong the usage period of their credit while it came with little cost for the operator as the reward was non-financial or related to free services.

Read more - Click on the pdf below to download full article
BLS - Celcom Case Study (85k)

Using InTelestage Loyalty Suite 6.1, Telstra doubled their response rate on their Opt-in campaign targeted for new customers


Opt-in Promotion
Telstra, a major mobile operator in Australia has discovered, using InTelestage™ Loyalty Suite, the benefits of effective and personal customer communication for campaign take-up and awareness.

Before using InTelestage™ Loyalty Suite:

• Targeted customer base: new customers of selected tariff plan
• Objective: to extend the lifetime value and develop a long-term relationship
• Rewards applied: 10% of the total recharge value every 3 months
• Communication channel: classic media (radio, TV, billboards, newspaper advertisements etc.).
• Participation at the campaign: manual enrolment
  Result: 3% response rate

Read more - Click on the pdf below to download full article

BLS - Telstra Case Study (98k)