BLS Blog
BLS expands African Footprint on the back of Major Win with Cell C - Press Announcement
(created: 5/12/2012 at 10.49)
Following a major win with Cell C, Business Logic Systems opened an office in South Africa to offer even better customer service and support to a rapidly growing client base in the region.
As the continent experiences a ‘game-changing shift’ in the digital telecommunications market, traditional Operators are having to ‘Adapt or [they will] Lose Out’*; in this climate of innovation through automation, Business Logic Systems (BLS) is thriving on helping clients like Cell C on their journeys from manual processes to campaign automation and then further on to precision, data driven marketing. Tim Yates, CEO at BLS explains why SIM Saturation and Market Maturation are key drivers for Communications Service Providers (CSPs) to transition from acquisition lead growth to data led subscriber value management:
“Increasingly, operators are having to find cost-effective ways to transform their business models around Customer Value Management. So we’re very excited to be helping our growing list of African customers to transition from campaign automation, to precision data driven marketing that will incrementally improve ARPUs** whilst avoiding the pitfall of draining value from their subscriber base. InTelestage enables CSPs to monetise their data, generate actionable subscriber insight, and automate closed-loop campaigns and loyalty schemes that support their wider Customer Value and Customer Experience management agendas - so its clear to see why operators like Cell C are choosing to work with BLS to create long-term competitive advantage in their markets.”
*Informa Telecoms & Media Com World Series, AfricaCom, October 2012
**Average Revenue Per User
Attracted by the impressive levels of automation and precision that InTelestage!TM! would deliver - from profiling and segmentation, through personalised messaging, to reward fulfilment and Loyalty Points programme management - Cell C decided to replace their campaign-messaging tool from Chordiant with a sophisticated end-to-end solution from BLS. A commercial imperative for South Africa’s third cellular operator, the InTelestage Campaign & Loyalty Management solution is being implemented to make sense of an ever-increasing volume of subscriber data, and to automate Cell C’s direct marketing campaigns and associated business processes.
Read the full story here:
Nov 2012_BLS Expands African Footprint on the back of Major Win with Cell C (85k)
(created: 5/12/2012 at 10.49)
Following a major win with Cell C, Business Logic Systems opened an office in South Africa to offer even better customer service and support to a rapidly growing client base in the region.
As the continent experiences a ‘game-changing shift’ in the digital telecommunications market, traditional Operators are having to ‘Adapt or [they will] Lose Out’*; in this climate of innovation through automation, Business Logic Systems (BLS) is thriving on helping clients like Cell C on their journeys from manual processes to campaign automation and then further on to precision, data driven marketing. Tim Yates, CEO at BLS explains why SIM Saturation and Market Maturation are key drivers for Communications Service Providers (CSPs) to transition from acquisition lead growth to data led subscriber value management:
“Increasingly, operators are having to find cost-effective ways to transform their business models around Customer Value Management. So we’re very excited to be helping our growing list of African customers to transition from campaign automation, to precision data driven marketing that will incrementally improve ARPUs** whilst avoiding the pitfall of draining value from their subscriber base. InTelestage enables CSPs to monetise their data, generate actionable subscriber insight, and automate closed-loop campaigns and loyalty schemes that support their wider Customer Value and Customer Experience management agendas - so its clear to see why operators like Cell C are choosing to work with BLS to create long-term competitive advantage in their markets.”
*Informa Telecoms & Media Com World Series, AfricaCom, October 2012
**Average Revenue Per User
Attracted by the impressive levels of automation and precision that InTelestage!TM! would deliver - from profiling and segmentation, through personalised messaging, to reward fulfilment and Loyalty Points programme management - Cell C decided to replace their campaign-messaging tool from Chordiant with a sophisticated end-to-end solution from BLS. A commercial imperative for South Africa’s third cellular operator, the InTelestage Campaign & Loyalty Management solution is being implemented to make sense of an ever-increasing volume of subscriber data, and to automate Cell C’s direct marketing campaigns and associated business processes.
Read the full story here:
Nov 2012_BLS Expands African Footprint on the back of Major Win with Cell C (85k)
BLS Launches a Contextual Rewarding Solution - Press Announcement
(created: 12/7/2012 at 14.54)
BLS has launched a new contextual rewarding solution to optimise incremental subscriber behaviour:
“The capability to deliver personalised, relevant, real-time rewards in order to make customers feel valued is an invaluable weapon for optimising incremental subscriber behaviour. We’re delighted to be able to launch the Interactive Provisioning Gateway - it’s the ideal solution for CSPs that are looking to harness the power of interactive, contextual rewarding." - Tim Yates, CEO.
The InTelestage™ Interactive Provisioning Gateway is designed to extend Communications Service Providers’ (CSP) rewarding capabilities. The solution enables Marketing Departments to add complex rules, conditions, and checks into the decision logic of a campaign in order to precisely target rewarding messages and improve the Customer Experience through SMS interaction (see the table for a campaign example).
This new capability also provides ‘real-time bundle rewarding’ across multiple provisioning interfaces in a single campaign, whilst reducing the cost of configuring the IN/Charging platform for low volume rewards that combine services from multiple buckets.
To read the full Press Releases, click here.
(created: 12/7/2012 at 14.54)
“The capability to deliver personalised, relevant, real-time rewards in order to make customers feel valued is an invaluable weapon for optimising incremental subscriber behaviour. We’re delighted to be able to launch the Interactive Provisioning Gateway - it’s the ideal solution for CSPs that are looking to harness the power of interactive, contextual rewarding." - Tim Yates, CEO.
The InTelestage™ Interactive Provisioning Gateway is designed to extend Communications Service Providers’ (CSP) rewarding capabilities. The solution enables Marketing Departments to add complex rules, conditions, and checks into the decision logic of a campaign in order to precisely target rewarding messages and improve the Customer Experience through SMS interaction (see the table for a campaign example).
This new capability also provides ‘real-time bundle rewarding’ across multiple provisioning interfaces in a single campaign, whilst reducing the cost of configuring the IN/Charging platform for low volume rewards that combine services from multiple buckets.
To read the full Press Releases, click here.
BLS launches new Convergent Campaigning capability - Press Announcement
(created: 9/7/2012 at 22.26)
Business Logic Systems has launched a new Data Management capability designed to provide a holistic view of the subscriber as an individual in order to overcome the challenges Communications Service Providers (CSPs) face when it comes to delivering ‘convergence campaigns’.
Shaun Orpen, CMO explains:
Knowledge Base Plus enables Marketing Departments to achieve a single view of each subscriber and configure complex cross-sell and up-sell campaigns to maximise Customer Lifetime Value. The value of cross and up-sell revenue has in many cases been measured at a higher level than the value of churn reduction, so the opportunity to deliver incremental revenue uplift from convergent campaigns is really significant for many CSPs. The fact that CSPs can now achieve this without implementing a major, costly, and time consuming data infrastructural programme means that they could start capitalising on these big opportunities today.”
Traditionally, ‘convergence’ Campaign Management required aggregating point solutions across the BSS layer delivering Converged Billing and Converged Customer Relationship Management and/or Data Warehouse. Now, so long as Marketing Departments have a business process in place to collect the right data, CSPs can use Knowledge Base Plus to link usage, behavioural, and demographic data across all communications services to which a customer subscribes.
For more on this announcement, read the full Press Release.
(created: 9/7/2012 at 22.26)
Business Logic Systems has launched a new Data Management capability designed to provide a holistic view of the subscriber as an individual in order to overcome the challenges Communications Service Providers (CSPs) face when it comes to delivering ‘convergence campaigns’.
Shaun Orpen, CMO explains:
Knowledge Base Plus enables Marketing Departments to achieve a single view of each subscriber and configure complex cross-sell and up-sell campaigns to maximise Customer Lifetime Value. The value of cross and up-sell revenue has in many cases been measured at a higher level than the value of churn reduction, so the opportunity to deliver incremental revenue uplift from convergent campaigns is really significant for many CSPs. The fact that CSPs can now achieve this without implementing a major, costly, and time consuming data infrastructural programme means that they could start capitalising on these big opportunities today.”
Traditionally, ‘convergence’ Campaign Management required aggregating point solutions across the BSS layer delivering Converged Billing and Converged Customer Relationship Management and/or Data Warehouse. Now, so long as Marketing Departments have a business process in place to collect the right data, CSPs can use Knowledge Base Plus to link usage, behavioural, and demographic data across all communications services to which a customer subscribes.
For more on this announcement, read the full Press Release.
Are my marketing campaigns having an effect - Is it the desired effect?
(created: 3/4/2012 at 11.31)
Abstract from Whitepaper for CSPs:
This is a key question considered by most direct marketers and asked of direct marketers by their senior management. For some reason, however, the ability and time invested by some organisations to ‘estimate’ the performance of their chosen campaigns, in the form of business cases in advance, is greater than the investment in empirically evaluating the actual impact of campaigns after the fact.
A quick CRM (BTL Marketing) strategy check
Why is CRM capability deployed and why are below the line (BTL) marketing campaigns executed..? Generically it is because there is a belief that when highly targeted groups of customers are presented with relevant, timely and compelling offers they will ACT. These almost always look to create an underlying change in behaviour of some form and more often than not promise the business (and are given commercial approval) on the basis of incremental cash to the bottom line; through incremental revenues, cost savings or both. The first step in evaluating your campaign effectiveness, and to establish causality between a campaign and a change in behaviour is to isolate, indentify and select an appropriate (sizable and random, but representative) “control group” for each campaign activity. Alongside these campaign or campaign-cell level control groups it represents best practice to hold out a representative universal control that can be used to evaluate the end to end impact of the entire BTL marketing strategy...
The 'Are my marketing campaigns having an effect - Is it the desired effect?' Whitepaper, written by Bryan Eastwood of BOA Consulting Ltd, discusses how clients should define and put together effective and optimal control groups, how to develop test and learn campaigns, and successful campaign evaluation.
To read the full Whitepaper download the pdf:
Are my marketing campaigns having an effect - Is it the desired effect? (789k)
(created: 3/4/2012 at 11.31)
Abstract from Whitepaper for CSPs:
This is a key question considered by most direct marketers and asked of direct marketers by their senior management. For some reason, however, the ability and time invested by some organisations to ‘estimate’ the performance of their chosen campaigns, in the form of business cases in advance, is greater than the investment in empirically evaluating the actual impact of campaigns after the fact.
A quick CRM (BTL Marketing) strategy check
Why is CRM capability deployed and why are below the line (BTL) marketing campaigns executed..? Generically it is because there is a belief that when highly targeted groups of customers are presented with relevant, timely and compelling offers they will ACT. These almost always look to create an underlying change in behaviour of some form and more often than not promise the business (and are given commercial approval) on the basis of incremental cash to the bottom line; through incremental revenues, cost savings or both. The first step in evaluating your campaign effectiveness, and to establish causality between a campaign and a change in behaviour is to isolate, indentify and select an appropriate (sizable and random, but representative) “control group” for each campaign activity. Alongside these campaign or campaign-cell level control groups it represents best practice to hold out a representative universal control that can be used to evaluate the end to end impact of the entire BTL marketing strategy...
The 'Are my marketing campaigns having an effect - Is it the desired effect?' Whitepaper, written by Bryan Eastwood of BOA Consulting Ltd, discusses how clients should define and put together effective and optimal control groups, how to develop test and learn campaigns, and successful campaign evaluation.
To read the full Whitepaper download the pdf:
Are my marketing campaigns having an effect - Is it the desired effect? (789k)
Social Channels - Press Announcement
(created: 27/2/2012 at 9.54)
“Today’s mobile users stay connected to friends, family, and businesses using a blend of SMS, eMail, Instant Messaging and a range of Social Networks - so CSPs have to be able to communicate with their customers via all of these channels.” - Tim Yates, CEO
The opportunity to build a two-way dialogue in real-time through any channel that a customer may choose is crucial in today’s hyper-connected world. This opportunity was the main driver for BLS’ development team to augment InTelestage’s multi-channel messaging capability to include Twitter, Facebook, Google Talk and Live Messenger and many other social channels. Delivering more customer choice, this new capability uses a cloud based unified service to provide secure message routing across multiple channels.
Working closely with our partner Admatica, we have successfully harnessed the power of MessageSphere so that our clients can stay even closer to their customers by connecting to them in their chosen messaging spaces. This, and ensuring that messages are personalised, relevant and contextual, all helps to improve customer satisfaction.
To read the full press release regarding this new capability and to get CEO Tim Yates’ take on how it enhances customer experience, click here.
(created: 27/2/2012 at 9.54)
The opportunity to build a two-way dialogue in real-time through any channel that a customer may choose is crucial in today’s hyper-connected world. This opportunity was the main driver for BLS’ development team to augment InTelestage’s multi-channel messaging capability to include Twitter, Facebook, Google Talk and Live Messenger and many other social channels. Delivering more customer choice, this new capability uses a cloud based unified service to provide secure message routing across multiple channels.
Working closely with our partner Admatica, we have successfully harnessed the power of MessageSphere so that our clients can stay even closer to their customers by connecting to them in their chosen messaging spaces. This, and ensuring that messages are personalised, relevant and contextual, all helps to improve customer satisfaction.
To read the full press release regarding this new capability and to get CEO Tim Yates’ take on how it enhances customer experience, click here.
Exhibiting at Mobile World Congress (27th Feb - 1st March)
(created: 27/2/2012 at 9.44)
“Far more than a mere communication device, mobiles now serve as our
books, health monitors, payment transfer devices, social connectors and tour guides. Mobile technology is embedded in our cars, homes, appliances, governments and utilities. Mobile is enhancing and expanding education and thus, transforming the world.” - Mobile World Congress
BLS is delighted to be exhibiting at Mobile World Congress in Barcelona - and the team is really looking forward to catching up with partners and meeting potential new customers to discuss how we can assist in the development of their Customer Value Management (CVM) Strategies.
CVM is such a vast subject that the team here at BLS doesn’t promise to deliver the full CVM agenda - instead we’ll be talking about how we can help CSPs accelerate their CVM strategy by developing a forensic, data driven approach to marketing using our 5D Framework. With more specific and detailed customer data available to CSPs than ever before, it’s an exciting time for Marketers that are empowered to use sophisticated customer profiling to develop a competitive edge.
Management guru Peter Drucker, wrote that ‘efficiency is doing things right, effectiveness is doing the right things’ - and we believe that to ensure marketing campaigns are as effective as they can be, it is vital to embark on forensic analysis of customer behavioural data and use it to define marketing campaigns.
We’re looking forward to talking to CSPs at MWC, to understand how many have closely adopted this ‘forensic’ approach, and what tools they’re using to harness their customer data.
Are you heading to MWC? If so, drop by our stand, or contact marketing@businesslogic.com to arrange a meeting with our CEO or CTO - we look forward to seeing you there!
(created: 27/2/2012 at 9.44)
“Far more than a mere communication device, mobiles now serve as our
books, health monitors, payment transfer devices, social connectors and tour guides. Mobile technology is embedded in our cars, homes, appliances, governments and utilities. Mobile is enhancing and expanding education and thus, transforming the world.” - Mobile World Congress
BLS is delighted to be exhibiting at Mobile World Congress in Barcelona - and the team is really looking forward to catching up with partners and meeting potential new customers to discuss how we can assist in the development of their Customer Value Management (CVM) Strategies.
CVM is such a vast subject that the team here at BLS doesn’t promise to deliver the full CVM agenda - instead we’ll be talking about how we can help CSPs accelerate their CVM strategy by developing a forensic, data driven approach to marketing using our 5D Framework. With more specific and detailed customer data available to CSPs than ever before, it’s an exciting time for Marketers that are empowered to use sophisticated customer profiling to develop a competitive edge.
Management guru Peter Drucker, wrote that ‘efficiency is doing things right, effectiveness is doing the right things’ - and we believe that to ensure marketing campaigns are as effective as they can be, it is vital to embark on forensic analysis of customer behavioural data and use it to define marketing campaigns.
We’re looking forward to talking to CSPs at MWC, to understand how many have closely adopted this ‘forensic’ approach, and what tools they’re using to harness their customer data.
Are you heading to MWC? If so, drop by our stand, or contact marketing@businesslogic.com to arrange a meeting with our CEO or CTO - we look forward to seeing you there!
New Website
(created: 10/2/2011 at 15.39)
This is the first entry for our new blog and new website... how very exciting!
We've changed the way we look and feel and hope you'll agree with us that it's a change for the better. The concept behind the new look reflects and emphasises Business Logic Systems' three core areas of expertise - Campaign & Loyalty Management, Data Management Technology, and Marketing Excellence. If there are any features from the old website that you miss (or can't find on the new site) then please do get in contact and let us know and we'll be happy to point you in the right direction.
Going forward, this blog will bring you all the latest news on the telecoms industry, and the latest advances in relevant technology and best practices. Watch this space!
(created: 10/2/2011 at 15.39)
This is the first entry for our new blog and new website... how very exciting!
We've changed the way we look and feel and hope you'll agree with us that it's a change for the better. The concept behind the new look reflects and emphasises Business Logic Systems' three core areas of expertise - Campaign & Loyalty Management, Data Management Technology, and Marketing Excellence. If there are any features from the old website that you miss (or can't find on the new site) then please do get in contact and let us know and we'll be happy to point you in the right direction.
Going forward, this blog will bring you all the latest news on the telecoms industry, and the latest advances in relevant technology and best practices. Watch this space!