The 5D Framework - effective Campaign Lifecycle Management
Business Logic Systems provides technology, solutions, and consultancy to ensure customers optimise the Campaign Lifecycle for maximum efficiency and effectiveness.

Efficient and Effective
Business Logic Systems' specialist team endeavours to complement the skills of your marketing department. Not only do we help you use your InTelestage™ Solution to automate campaigns to maximise efficiency, we also ensure that the campaigns you run are data driven and effective in generating incremental revenue.

The 5D Framework
Business Logic Systems provides an end-to-end lifecycle planning methodology utilising our Intelligent Technology and Marketing Expertise. The 5D Framework supports CVM Strategies with a forensic, data driven approach to Campaign & Loyalty Management:

1. Detect - optimise data selection and loading
2. Decide - choose which campaigns to run and trigger based on a single or multiple event criteria
3. Dialogue - create an automated, two-way customer dialogue
4. Delight - automate real-time provisioning of rewards and Loyalty Points
5. Diagnose - use real-time and near real-time reporting and evaluation for campaign optimisation

InTelestage™ Tools

Detect - benefit from rapid and flexible Data loading, Data Quality checks and Data cleansing.

Decide - use Portfolio Planning & Configuration, Automated Champion Challenger, and Profiling and Campaign Optimisation tools to work out the most effective campaigns to run.

Dialogue - automate two-way communication with chosen segments of the base with Lifecycle Workflow Planning and “Next Best Campaign” tools.

Delight - automate the provisioning of rewards and loyalty points and manage luck draws, and
automate the notification process/messaging.

Diagnose - use customer intelligence to inform and shape your next campaign with easy and rapid reporting using KPI Dashboards and the Virtual Campaign Manager tools.