Marketing Services - complementing your inhouse skills
Business Logic Systems offers a range of Marketing Services with flexible resourcing options to complement the skills of customers' inhouse teams.

Campaign Delivery Services
To make the most of internal resources and help customers respond quickly to opportunities within the rapidly revolving and highly competitive global market place, Business Logic Systems provides an experienced Campaign Delivery Manager to set up, launch, and monitor specific data driven marketing campaigns. The Campaign Delivery Manager liaises with both the Business Logic Systems' technical teams and the operator’s in-house IT environment to ensure the right datasets are available for specific, targeted campaigns.

Campaign Planning
Campaign portfolio planning is a critical part of driving incremental revenue from the subscriber base. Business Logic Systems shares extensive global experience of industry best practice in this area through a team of skilled marketing and data professionals who will define a portfolio of data driven marketing campaigns for you using InTelestage™ technology. Our experts will help you plan anything from Tiered Campaigns to Matrix Campaigns (optimising rewards by testing various offerings with different sub segments of the base). The recommended portfolio of products will be based on your historical campaign performance, in order to deliver measurable ROI by addressing any of the Key Performance Indicators including:

• Stimulation of recharges and usage
• Reward of loyalty
• Activation of the base
• Extended lifetime revenue