Marketing Consultancy - Sharing Best Practice
Having worked extensively with the world’s leading CSPs, Business Logic Systems’ team of specialists will enable you to deliver data driven marketing strategies that optimise your campaign results and ensure you benefit from the revenue potential of your entire customer base.
Business Logic Systems provides the following core consultancy services:
1. Business Impact Analysis
The Business Impact Analysis consultancy offering provides Business Logic Systems customers with a service that enables understanding as to whether (and to what extent) a below the line (BTL) marketing campaign has an impact on customer behaviour, and therefore the key business metrics.
2. Campaign Optimisation and Marketing Uplift
Campaign Optimisation consultancy is a service that enables Business Logic Systems customers to generate the best 'customer marketing uplift' in a campaign based on analysis of and learning from a multi variable matrix of test campaigns in order to identify and then deploy the optimal campaign based on the best combination from this matrix.
3. Full Managed Service for Campaign Management
Business Logic Systems' Managed Service offering is part of an end to end campaign management service and includes the automation of existing customer marketing campaigns, the development of a campaign calendar, and post campaign evaluation supported by a training & knowledge transfer service.
Having worked extensively with the world’s leading CSPs, Business Logic Systems’ team of specialists will enable you to deliver data driven marketing strategies that optimise your campaign results and ensure you benefit from the revenue potential of your entire customer base.
Business Logic Systems provides the following core consultancy services:
1. Business Impact Analysis
The Business Impact Analysis consultancy offering provides Business Logic Systems customers with a service that enables understanding as to whether (and to what extent) a below the line (BTL) marketing campaign has an impact on customer behaviour, and therefore the key business metrics.
2. Campaign Optimisation and Marketing Uplift
Campaign Optimisation consultancy is a service that enables Business Logic Systems customers to generate the best 'customer marketing uplift' in a campaign based on analysis of and learning from a multi variable matrix of test campaigns in order to identify and then deploy the optimal campaign based on the best combination from this matrix.
3. Full Managed Service for Campaign Management
Business Logic Systems' Managed Service offering is part of an end to end campaign management service and includes the automation of existing customer marketing campaigns, the development of a campaign calendar, and post campaign evaluation supported by a training & knowledge transfer service.
Marketing Excellence Centre Datasheet (248k)