Knowledge Base Plus - joined up data for a convergent marketing approach
InTelestage™ facilitates joined up Cross-Sell and Up-Sell campaigning across the Converged service spectrum by providing a capability for joined up customer data.

A Unified Customer Profile Store
Knowledge Base Plus consolidates and links usage, behavioural, and demographic data across all communications services to which a customer subscribes. Even if you do not have a fully convergent BSS systems layer, so long as your Marketing Departments have a business process in place to collect the right data, you can now:

• Achieve a single view of a customer across multiple services (mobile, fixed, TV, etc.) and put in place a convergent marketing approach
• Configure complex cross-sell and up-sell campaigns to reduce the downward degradation of Customer ARPU and maximise CLV
• Offer rewards across multiple different service types to the same customer based on consolidated usage of all services (subject to appropriate business rules and billing platform configurations).

InTelestage™ Knowledge Base Plus
Knowledge Base Plus is a specialist data transformation, data staging, and aggregation tool, which provides an extended capability that enables convergent campaigning:

1. Data is loaded into Knowledge Base Plus from multiple sources across the full communications spectrum
2. Data is aggregated locally, linking corresponding MSISDNs to a unique Account ID, which can be used as the Key Identifier for the customer
3. Where MSISDN data is linked with account data for post paid accounts, an additional InTelestage™ account identifier is created to achieve a single view of the customer across multiple services.

This single, holistic view of the customer as a ‘Person’ enables marketers to offer rewards across multiple different service types to the same customer based on consolidated usage of all services.