InTelestage™ Champion Challenger
Test and learn processes are both complex and resource intensive for many operators, yet essential for campaign optimisation. Business Logic Systems has developed the ultimate forensic, data driven approach that automates the test and learn cycle.

Automating the test and learn process
InTelestage™ Champion Challenger is an advanced campaign management tool that enables CSPs to automate the execution of optimal contact strategy, call to action, and reward, for defined segments of a subscriber base, in order to reduce the time and resources needed to manage the test-and-learn processes of data driven campaign design. InTelestage™ Champion Challenger gives users the capability to rapidly:

• Profile and segment the base for targeting
• Maintain a detailed campaign history and audit trail
• Select statistically identical/representative control groups for the purpose of initial automated analysis and bespoke analysis in the future
• Broadcast offer messages, measure response, provision reward and provide notification
• Complete initial campaign evaluation and compile rapid feedback into what activities are really working, including; response uplift following a call to action and revenue/margin uplift through ARPU/AMPU (through uplift per active customer and/or reduced customer inactivity)

The InTelestage™ Champion Challenger solution is used in conjunction with the InTelestage™ Profiler module or external profiles.

Learn more about the InTelestage solutions by downloading the product brochure >

Reporting that enables learning
The InTelestage™ Champion Challenger solution has built-in evaluation capability to validate control groups and report on the effectiveness of campaigns for response uplift and for incremental revenue and margin benefits. The solution enables marketing teams to create and execute highly targeted campaigns with minimal signalling to the remainder of the target segment base (and without broadcasting details to your competitors).