InTelestage™ Campaign Lifecycle Management
Building longer, more profitable relationships with customers requires CSPs to identify customer behavioural trends, and 'moments of truths', in order to respond to changing customer needs and develop distinct customer journeys.
A Customer Centric Approach to increase CLV
InTelestage™ Campaign Lifecycle Management provides the over-arching capability to automate the end-to-end campaign lifecycle process - simultaneously maximising marketing resources, improving customer retention, and increasing customer lifetime value. The solution empowers a data driven approach to marketing that enables CSPs to build a two-way personalised dialogue with subscribers and reward their loyalty in order to generate incremental revenue.
The InTelestage™ Campaign Lifecycle Management solution automates the six-step campaign lifecycle process:
This process automation coupled with our intelligent data technology empowers our customers to develop an increasingly forensic approach to data driven marketing.
Building longer, more profitable relationships with customers requires CSPs to identify customer behavioural trends, and 'moments of truths', in order to respond to changing customer needs and develop distinct customer journeys.
A Customer Centric Approach to increase CLV
InTelestage™ Campaign Lifecycle Management provides the over-arching capability to automate the end-to-end campaign lifecycle process - simultaneously maximising marketing resources, improving customer retention, and increasing customer lifetime value. The solution empowers a data driven approach to marketing that enables CSPs to build a two-way personalised dialogue with subscribers and reward their loyalty in order to generate incremental revenue.
The InTelestage™ Campaign Lifecycle Management solution automates the six-step campaign lifecycle process:
- Data Staging - interprets millions of call records to provide a holistic view of customer behavioural trends
- Segmentation - uncovers detailed usage patterns to enable micro-segmentation of the base
- Campaign Management - triggers multiple highly targeted campaigns based on customer behaviour
- Customer Touch Points - enables opt-in/opt-out facility for campaigns
- Reward Fulfilment - automates customer prompts and fulfilment of rewards
- Campaign Reporting - provides complete visibility of campaigns and intelligence at every stage of the process
This process automation coupled with our intelligent data technology empowers our customers to develop an increasingly forensic approach to data driven marketing.
Learn more about the InTelestage™ solutions by downloading the product brochure >
InTelestage Solutions Product Brochure (1137k)Working smarter and delivering more
InTelestage™ Campaign Lifecycle Management solutions are proven to increase campaign productivity and reduce campaign resource requirements which means that marketing resources can be redeployed to forensic, data driven campaign design. With no limit to the number of campaigns you can execute simultaneously using InTelestage™, additional marketing projects can be deployed to analyse behavioural trends against increasingly sophisticated matrices in order to deliver more and more personalised campaigns that will help you establish a competitive advantage.
For insight into how Telstra's marketing team increased campaign productivity, read the case study >