Enabling stronger customer relationships
We recognise that mobile operators have a number of critical business functions that drive improved profitability for important sub segments of the subscriber base (whether it is pre-pay, post pay or business to business customers). Delivering these functions requires a fully industrialised campaign management process.
These critical business functions include:
- The cross selling and up selling of new and existing services
- Running and managing loyalty campaigns with loyalty points
- Retention of high value customers - handset replacement, discounts and churn reduction
- Winback customers who left to go to a competitor
Business Logic Systems is a marketing and relationship management software company that helps the marketing departments of leading global mobile operators to provide an effective, fully automated software solution for these business processes.
There are 3 things that make our campaign and rewards management software unique:
- Typically our customers are running live campaigns in 6 months.
- We equip the marketing department with the tools to create, deploy and manage their own campaigns. We also deliver intelligent, better automated campaigns through a continuous closed loop campaign process.
- Much more efficient use of both IT and marketing resources - our expertise and technology makes it easier to integrate with your other systems and we equip the marketing teams with all the tools to manage the campaign process.